Nouveau Couture is redefining American fashion and design with high-quality, versatile creations that fuse classic style with modern usability at accessible price points. Inspired by travel, lifestyle, and timeless aesthetics, our products are designed to make women and spaces feel effortlessly beautiful—at any age.

It all started with a fresh take on the traditional scarf. Our signature Gail Toma Scarf, a one-size-fits-all style solution, transcends its role in the closet and becomes a piece of wearable art. Stretching the concept of scarves beyond basic accessories, it solves wardrobe dilemmas by offering multi-functional, statement pieces that instantly elevate any look or space.

Gail Toma’s designs go beyond fashion—they bring life to any surface, whether it’s a tabletop, home décor, or the pages of a notebook. From limited-edition collections to lifestyle essentials, her work celebrates creativity, artistry, and everyday elegance.

And thus, the Gail Toma Scarf was born—a blend of form, function, and pure art, empowering women to feel chic and beautiful no matter where life takes them. 

"My father brought me my first scarf as a gift from a business trip.  I was 13, from that moment on I was known as the 'scarf girl'." I never imagined a scarf would one day become another canvas for my artistic vision,” Gail says.